十个技巧帮你做出精彩演说Ten Tips for a Killer Presentation
原文地址：10 tips for a killer presentation
译文地址：十个技巧帮你做出精彩演说
翻译：冷云
我们对演说都很熟悉，不论是做演说还是听演说。也许你知道哪些东西会吸引人，哪些不会。然而，如果你不知道，这里有十个技巧帮助你做出精彩的演说： 不要太花哨——通常你在演说时会用到海报，图表甚至PowerPoint，不管用什么，都应当做得简洁，也不要放很多文字。听众们是来听你演说的，不是来看幻灯片的。 看着听众——如果演讲的时候不知道往哪里看，答案就在这里。不要盯着一个人看，而是与很多人进行目光交流。如果不那么做你就无法吸引听众，你只是在和自己说话罢了。这样会让很多听众走神。 展示个性——哪怕你是在全公司的人或是领导面前做演说，你也应当展示你的个性。如果不那么做，你的报告就会听上去像是黑客帝国里的特工史密斯做的，没有人会喜欢他的演说。（如果你喜欢，搞不好你也是个电脑特工，我们会找到你的） 让他们发笑——即便你是想教育你的听众，你也该让他们笑笑。我从Guy Kawasaki那里懂得了这一点，如果你曾经听过他的演说你会知道为什么。从根本上来说，这会使他们注意力集中，学到的会比单纯地说教更多。 与听众对话，而不是简单地告诉他们——人们讨厌说教，所以别那么做。你应当与听众对话并互动。一个简单的方法是不光让他们提问，你也问他们一些问题。 诚实——许多人只说听众想听的，而非他们需要听到的。你应当说实话，哪怕听众并不愿意听到这些，但他们会因此尊敬你并使你显得更加人性化。 不要过多地准备——如果你排练了太多次，你演讲的时候听起来也会像是在排练（这会很糟糕）。诚然，你应当准备充分，从而了解你要说些什么。你的演说应保持流畅，而不要听上去像是在背诵。如果你去问有经验的演讲者，什么是你不应当做的，通常他们会告诉你：不要排练太多次，那会使你的演说听起来不自然。 做些动作——你可能知道你在演讲时应当做些动作，但你往往会忘记这么做。在演说时有意识地做些手势或在演讲台上走几步（别太多）。记住，没有人会喜欢僵立不动的演说者，做些动作会更容易吸引听众。 留神你说的话——你通常不会注意自己频繁地说了“厄”，“啊”以及诸如此类的语气词，但听众会。这些词会让人听得很恼火，甚至有些听众会数数你总共说了多少次这样的词。 与众不同——如果没有一些独特的表现，听众不会记住你。演说的时候，你实际上是在树立自己的个人品牌，所以你应当做到与众不同并给人留下深刻的印象。 /
Original: 10 tips for a killer presentation
Translation: Ten Tips for a Killer Presentation
Translated by: Leng Yun
We are all familiar with presentations, whether giving them or listening to them. Perhaps you already know what draws people in and what doesn’t. But in case you don’t, here are ten tips to help you deliver a killer presentation: Don’t get too fancy: when presenting you will usually use posters, charts, even PowerPoint. Whatever you use, keep it simple, and don’t pack in a lot of text. The audience came to hear you speak, not to look at slides. Look at your audience: if you don’t know where to look while speaking, here is the answer. Don’t stare at one person; make eye contact with many people. Fail to do that and you won’t hold your audience; you are merely talking to yourself, and plenty of listeners will drift off. Show your personality: even if you are presenting before the whole company or the leadership, you should still let your personality show. Otherwise your report will sound like it was delivered by Agent Smith from The Matrix, and nobody enjoys his presentations. (If you do, you may well be a computer agent yourself, and we will find you) Make them laugh: even if your aim is to educate your audience, you should still get them laughing. I learned this from Guy Kawasaki, and if you have ever heard him speak you will know why. Fundamentally, it keeps their attention focused, and they will learn more than from plain preaching. Talk with your audience, don’t simply tell them: people hate being lectured at, so don’t do it. Converse and interact with your listeners. One simple way is not only to let them ask questions, but to ask them some questions too. Be honest: many people say only what the audience wants to hear, not what it needs to hear. You should tell the truth, even when the audience would rather not hear it; they will respect you for it, and it makes you seem more human. Don’t prepare too much: if you rehearse too many times, your delivery will sound rehearsed too (which is very bad). Granted, you should prepare well enough to know what you are going to say. Your talk should stay fluid, not sound like a recitation. If you ask experienced speakers what not to do, they will usually tell you: don’t rehearse too many times, it makes your talk sound unnatural. Move a little: you probably know you should move while presenting, but you tend to forget to do it. Make a few deliberate gestures, or take a few steps across the stage (not too many). Remember, nobody likes a speaker standing frozen stiff; a bit of movement makes it much easier to draw the audience in. Mind what you say: you usually don’t notice how often you say “uh”, “ah” and filler sounds of that sort, but the audience does. These words grate on the ear; some listeners will even count how many times you say them in total. Be different: without something distinctive about you, the audience will not remember you. When you present, you are in fact building your personal brand, so make yourself stand apart and leave a deep impression. /
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