理由A Reason
中国说到底最多的还是屌丝人群。但是真正的屌丝最不愿意承认自己是屌丝。所以光给他们占便宜是不够的，你还需要一个让他们光明正大买你的理由。
你看美图秀秀手机就没把这点看清。自带美颜，美颜你妹呀，这不是承认自己丑吗？小米就找了个好落脚点，“老子是发烧友”，其实人家冷静得很，只不过就是掩盖你穷的一个理由罢了。
At the end of the day, the biggest crowd in China is still the diaosi, the self-styled losers. But a true diaosi is the last person willing to admit he is one. So just letting them snag a bargain is not enough; you also have to give them a reason to buy from you with their head held high.
Look at the Meitu phone: it never saw this clearly. Built-in beauty filters? Beauty filters my ass, isn’t that admitting you’re ugly? Xiaomi, though, found itself a fine place to stand: “I’m a tech enthusiast, damn it.” In truth they are perfectly clear-headed; it’s nothing but a reason to cover up the fact that you’re poor.
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